The world of social media is a brave new world - are you ready?
The online world is an important place to be; both socially and for business, yet it also leaves the door wide open for misuse. Tara will share the best social media strategies being deployed by some of the world’s most successful real estate agents as well as some of the less than ideal ways our industry is being portrayed online and how to avoid the traps and pitfalls of this brave new world.
Tara will also give you a peek behind the curtain at what’s working in the United States, from how you should be using LinkedIn to how to increase email engagement and Facebook marketing that really works.
In this eye-opening session, Tara will explain why it has become increasingly important to conquer the online space and why today and tomorrow’s real estate professionals must make the leap into this brave new world if they wish to stay relevant.
Tara Christianson began her career as a realtor in Northern Virginia and Washington D.C. in 2006. Since then she’s shifted her focus to technology and training real estate agents in the United States, Australia and New Zealand, and is an internationally-renowned speaker, online strategist, trainer, and copywriter.
Tara is currently Century 21 Redwood Realty's Technology and Training Director and the Editor for Happy Grasshopper, a Florida-based company that writes and delivers follow-up emails and campaigns for real estate salespeople. Tara also writes content and consults for organisations such as the National Association of Realtors® (NAR), America’s largest trade association, and the Real Estate Institute of Queensland (REIQ).